Retail stores capitalize on the principle of __________ with sales that indicate the offer is time limited.

Name: Retail stores capitalize on the principle of __________ with sales that indicate the offer is time limited.
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Question

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Scarcity is the principle being utilized when retail stores advertise sales as time-limited, suggesting that the opportunity to purchase at lower prices won't last forever, which can increase the perceived value of the offer and urgency to buy.

Retail Stores Capitalize on the Principle of __________ with Sales