Humans have the need to control their own destinies and choices. As a result, when this need is threatened, we work harder to maintain this freedom. According to Brehm & Brehm (2013), this effortful response is known as

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Psychological reactance is the term used to describe the motivational arousal (to regain freedom) that occurs when people perceive their freedom to choose is being limited or threatened. This concept was detailed by Brehm & Brehm in their work on reactance theory.

Humans Have the Need to Control Their Own Destinies and Choices