Question 1

During a one-minute television ad for Nike,the National Weather Service interrupts to announce a flash flood warning for surrounding counties.Such an occurrence is an example of ____ in the communication process.

Accepted Answer

The flash flood warning from the National Weather Service is an example of noise in the communication process because it is an external factor that interferes with the message being conveyed in the Nike ad.

Question 2

H&M,a clothing company,communicates to its target customers by advertising in magazines,offering clothing information on its website,creating a periodic online newsletter,Facebook,and Twitter.These vehicles through which the coded message is transmitted from the source,H&M,to the receiver,the prospective customer,is called a(n)

Accepted Answer

The vehicles that H&M uses to transmit their message to their target customers are called communication channels. These channels include advertising in magazines, providing information on their website, sending online newsletters, and using social media platforms such as Facebook and Twitter to reach their prospective customers. Therefore, the best choice is E, communication channel.

Question 3

Communication can be viewed as a circular process because

Accepted Answer

In a circular process model of communication, communication is viewed as a cyclical process where communication flows from the sender to the receiver and then back to the sender through feedback. During feedback, the receiver can be viewed as the source of the message, while the original source becomes the receiver. This demonstrates the circular nature of communication.

Question 4

When encoding the message,the source should use signs that have

Accepted Answer

When encoding a message, it is important for the source to use signs and symbols that the intended target market will understand. This ensures effective communication and avoids confusion or misinterpretation of the message.

Question 5

The Barrister's Deli decides to run advertisements for its lunch specials on a local FM radio station.Marketing research later reveals that the restaurant's target market listens primarily to satellite radio stations.This promotion program suffered from an error in the selection of

Accepted Answer

The error in this promotion program was in the selection of the communication channel. The Barrister's Deli chose to advertise on a local FM radio station, but their target market primarily listens to satellite radio stations. Therefore, the message was not effectively reaching the intended audience.

Question 6

Alton is reading a magazine ad for a new cologne.In the ad,he sees little more than a photo of a man riding horseback on a beach,and the name of the new cologne,Rugged.In this situation,Alton is a(an)___,one who ___.

Accepted Answer

Alton is the receiver of the message (the ad) and he is decoding the message by interpreting the photo and the name of the cologne. Therefore, B) receiver; decodes is the best choice.

Question 7

OES Office Systems' use of fax machines to carry its advertising messages to its business customers is which component of the communication process?

Accepted Answer

The use of fax machines by OES Office Systems to carry its advertising messages to its business customers is an example of a communication channel, which is the component of the communication process that refers to the means by which messages are transmitted from the sender to the receiver. The other options are not relevant to this scenario: decoding refers to the receiver's process of interpreting the message sent by the sender, encoding refers to the sender's process of creating and sending the message, sharing of meaning refers to the mutual understanding that occurs between sender and receiver, and noise minimization refers to the process of reducing interference or distractions that may hinder effective communication.

Question 8

In the Gillette advertisement that claims,"Gillette,the best a man can get," Gillette is the communication

Accepted Answer

In the communication process, the source is the entity that creates a message to be conveyed to the receiver. In this case, Gillette is creating the message and claiming to be "the best a man can get," making it the source of the communication.

Question 9

Reba Vincent is employed as a consultant for Mary Kay Cosmetics.This illustrates

Accepted Answer

Reba Vincent is employed as a consultant, indicating that she is engaging in face-to-face communication with potential customers in order to sell Mary Kay Cosmetics products. This is an example of personal selling, which involves the use of interpersonal communication to persuade customers to purchase a product or service.

Question 10

As Emily prepares the script for a radio commercial for her boutique,she is engaging in the ____ stage of the communication process.

Accepted Answer

Encoding is the process of putting a message into words, symbols, or images to convey meaning, and in this case, Emily is putting the message about her boutique into a script for a radio commercial.

Question 11

Ashley is currently working on a video to introduce a new line of athletic wear for women.She is using signs and symbols to represent the concept and meaning of the new athletic wear.Ashley is most likely working on the ____ for this promotional video.

Accepted Answer

The coding process refers to the stage in which the message is transformed into signs and symbols. In this case, Ashley is using signs and symbols to represent the new line of athletic wear, so she is in the coding process. The communication strategy refers to decisions about how to communicate the message, such as which channels to use or how to target the audience. The decoding process refers to the stage in which the audience interprets and understands the message. The conversion process refers to the stage in which the message is transformed into a different form or medium. The communications channel refers to the medium used to deliver the message.

Question 12

During the decoding process,the

Accepted Answer

Decoding is the process of converting signs or symbols into concepts and ideas. This process is done by the receiver, who attempts to make sense of the message sent by the source. The intensity of the transmission does not necessarily become stronger during the decoding process, and the source does not convert signs or symbols into concepts and ideas during decoding. Noise filtering may occur during the feedback process.

Question 13

The receiver's response to a message is ____ for the source.

Accepted Answer

Feedback refers to the receiver's response to a message, which allows the source to adjust their communication accordingly. Therefore, feedback is important for effective communication between the source and receiver.

Question 14

Which is the best example of noise that originates with the receiver in the communication process?

Accepted Answer

The answer of Which is the best example of noise...

Question 15

Sonya is watching the six o'clock news as she prepares dinner.As commercial breaks come on,Sonya's dinner preparation would be considered __ in the communication process.

Accepted Answer

The answer of Sonya is watching the six o'clock news...

Question 16

The process of putting one's thoughts (meaning)into signs (symbols)is called

Accepted Answer

The process of putting one's thoughts into signs is called the coding process.

Question 17

Sierra is driving to work on I-95 and notices a billboard for new salads at Wendy's.She reads the message and sees the pictures of the new salads.In this case,Sierra is the ____ and Wendy's is the ____ of this communication.

Accepted Answer

Sierra is the receiver, as she is receiving the message from the billboard, and Wendy's is the source, as they are the ones promoting their new salads.

Question 18

Radio and television signals as well as ink on the paper of a magazine or newspaper are all considered

Accepted Answer

Radio and television signals, as well as ink on the paper of a magazine or newspaper, are all examples of communication channels, which are the means by which messages are transmitted from sender to receiver. Communication noise refers to any interference that may disrupt or distort the message, and communication resources and decoding sources are not accurate descriptions of these forms of communication.

Question 19

The Kia Soul automobile is currently positioned as a vehicle for young adults.Kia's message to the target market is that it is exciting,youthful,and trendy.However,Max and his friends who are 20-somethings,just like the music and the hamster spokescharacters.They don't care about the car itself.The message that Kia originally encoded and the meaning Max and his friends ultimately decoded

Accepted Answer

The message that Kia encoded may have been clear and intended to be exciting, youthful, and trendy, but there could have been noise in the communication process that caused Max and his friends to only focus on the music and hamster spokescharacters, rather than the car itself. This noise could have been distractions in the environment, differences in interpretation, or other factors that disrupted the intended message. Therefore, the message that Kia encoded and the meaning that Max and his friends ultimately decoded may be different due to noise.

Question 20

A person,group,or organization that has a meaning it intends and attempts to share with a receiver or an audience is a

Accepted Answer

The source is the originator of the message and has the intention of sharing it with a receiver or audience. The other options are components of the communication process, but do not accurately describe the party responsible for creating the message.

Quiz 17: Integrated Marketing Communications

During a one-minute television ad for Nike,the National Weather Service interrupts to announce a flash flood warning for surrounding counties.Such an occurrence is an example of ____ in the communication process.

Communication can be viewed as a circular process because

When encoding the message,the source should use signs that have

The Barrister's Deli decides to run advertisements for its lunch specials on a local FM radio station.Marketing research later reveals that the restaurant's target market listens primarily to satellite radio stations.This promotion program suffered from an error in the selection of

Alton is reading a magazine ad for a new cologne.In the ad,he sees little more than a photo of a man riding horseback on a beach,and the name of the new cologne,Rugged.In this situation,Alton is a(an) _,one who _.

OES Office Systems' use of fax machines to carry its advertising messages to its business customers is which component of the communication process?

In the Gillette advertisement that claims,"Gillette,the best a man can get," Gillette is the communication

Reba Vincent is employed as a consultant for Mary Kay Cosmetics.This illustrates

As Emily prepares the script for a radio commercial for her boutique,she is engaging in the ____ stage of the communication process.

Ashley is currently working on a video to introduce a new line of athletic wear for women.She is using signs and symbols to represent the concept and meaning of the new athletic wear.Ashley is most likely working on the ____ for this promotional video.

During the decoding process,the

The receiver's response to a message is ____ for the source.

Which is the best example of noise that originates with the receiver in the communication process?

Sonya is watching the six o'clock news as she prepares dinner.As commercial breaks come on,Sonya's dinner preparation would be considered __ in the communication process.

The process of putting one's thoughts (meaning) into signs (symbols) is called

Sierra is driving to work on I-95 and notices a billboard for new salads at Wendy's.She reads the message and sees the pictures of the new salads.In this case,Sierra is the and Wendy's is the of this communication.

Radio and television signals as well as ink on the paper of a magazine or newspaper are all considered

A person,group,or organization that has a meaning it intends and attempts to share with a receiver or an audience is a

Quiz 17: Integrated Marketing Communications

During a one-minute television ad for Nike,the National Weather Service interrupts to announce a flash flood warning for surrounding counties.Such an occurrence is an example of ____ in the communication process.

Communication can be viewed as a circular process because

When encoding the message,the source should use signs that have

The Barrister's Deli decides to run advertisements for its lunch specials on a local FM radio station.Marketing research later reveals that the restaurant's target market listens primarily to satellite radio stations.This promotion program suffered from an error in the selection of

Alton is reading a magazine ad for a new cologne.In the ad,he sees little more than a photo of a man riding horseback on a beach,and the name of the new cologne,Rugged.In this situation,Alton is a(an) ___,one who ___.

OES Office Systems' use of fax machines to carry its advertising messages to its business customers is which component of the communication process?

In the Gillette advertisement that claims,"Gillette,the best a man can get," Gillette is the communication

Reba Vincent is employed as a consultant for Mary Kay Cosmetics.This illustrates

As Emily prepares the script for a radio commercial for her boutique,she is engaging in the ____ stage of the communication process.

Ashley is currently working on a video to introduce a new line of athletic wear for women.She is using signs and symbols to represent the concept and meaning of the new athletic wear.Ashley is most likely working on the ____ for this promotional video.

During the decoding process,the

The receiver's response to a message is ____ for the source.

Which is the best example of noise that originates with the receiver in the communication process?

Sonya is watching the six o'clock news as she prepares dinner.As commercial breaks come on,Sonya's dinner preparation would be considered __ in the communication process.

The process of putting one's thoughts (meaning) into signs (symbols) is called

Sierra is driving to work on I-95 and notices a billboard for new salads at Wendy's.She reads the message and sees the pictures of the new salads.In this case,Sierra is the ____ and Wendy's is the ____ of this communication.

Radio and television signals as well as ink on the paper of a magazine or newspaper are all considered

A person,group,or organization that has a meaning it intends and attempts to share with a receiver or an audience is a

Alton is reading a magazine ad for a new cologne.In the ad,he sees little more than a photo of a man riding horseback on a beach,and the name of the new cologne,Rugged.In this situation,Alton is a(an) _,one who _.

Sierra is driving to work on I-95 and notices a billboard for new salads at Wendy's.She reads the message and sees the pictures of the new salads.In this case,Sierra is the and Wendy's is the of this communication.