Yield management techniques recognize that
A) Requirements will always be greater than available capacity.
B) It is better to generate even a small amount of revenue from some capacity than let it go unused.
C) Those customers who wait until the last minute to make a reservation are doing so to get the lowest price.
D) All customers are equally sensitive to price

Question

Quizplus · Accepted Answer

Yield management techniques are used to maximize revenue by adjusting prices based on the demand for a product or service. This approach acknowledges that it's more profitable to sell a product or service at a lower price than to not sell it at all, hence the emphasis on generating some revenue from any available capacity rather than letting it go unused.

Yield Management Techniques Recognize That