In 2012 Jeff French Conducted a Global Initiative to Develop

In 2012 Jeff French conducted a global initiative to develop a consensus definition of 'social marketing'. Which of the following activities were included in the summary of social marketing activities deemed to be important or essential?

A) Consider applying the '4 Ps' tool box (product, price, place and promotion) .
B) Focus on creating value for citizens and civil society through valued negative exchanges.
C) Understand and make known the social consequences of commercial sector marketing.
D) Use audience segmentation to understand and target interventions.
E) All of these options.