According to results of a global consensus survey conducted in 2012, which of the following social marketing activities are considered the least important or essential?
A) Understand and make known the social consequences of commercial sector marketing.
B) Focus on creating value for citizens and civil society through valued negative exchanges.
C) Focus on the product of social good.
D) Use audience segmentation to understand and target interventions.
E) Set and measure behavioural objectives.
Correct Answer:
Verified
Q6: In general, social marketing practitioners and researchers
Q7: The 4 C's tool box stands for?
A)
Q8: In 2012 Jeff French conducted a global
Q9: Which of the following marketing efforts is
Q10: According to the results of a global
Q12: A Queensland University of Technology pilot study
Q13: How many benchmark criteria for social marketing
Q14: Why are frameworks important in social marketing?
A)
Q15: All six elements of the criteria must
Q16: A social marketing campaign aimed at increasing
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