All six elements of the criteria must be used in order to apply social marketing.

Name: All six elements of the criteria must be used in order to apply social marketing.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

understand the social marketing benchmark criteria. While all elements of the criteria are not required for a program to be labelled social marketing, the use of all six benchmark criteria has been shown to increase a social marketer's chance of changing the targeted behaviour.

All Six Elements of the Criteria Must Be Used in Order