A Queensland University of Technology pilot study (MumBubConnect (MBC) ) resulted in 79 per cent of the 120 women who participated fully breastfeeding. This study is an example of a social marketing campaign because it?
A) Focuses on changing behaviour.
B) Focuses on the production of social good.
C) Sets and measures behavioural objectives.
D) Uses audience segmentation to understand and target interventions.
E) All of these options.
Correct Answer:
Verified
Q7: The 4 C's tool box stands for?
A)
Q8: In 2012 Jeff French conducted a global
Q9: Which of the following marketing efforts is
Q10: According to the results of a global
Q11: According to results of a global consensus
Q13: How many benchmark criteria for social marketing
Q14: Why are frameworks important in social marketing?
A)
Q15: All six elements of the criteria must
Q16: A social marketing campaign aimed at increasing
Q17: Dividing populations into groups of consumers who
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents