It is popular in Australia and New Zealand for women to bleach their hair blonde, but not in Asia, where there is little market for hair-colouring products for socio-cultural reasons. Marketers of hair styling products hoping to penetrate the Asian market may therefore have to adjust their ___________ mix.

Question

Quizplus · Accepted Answer

explain how marketers create, communicate and deliver a product of value in an international market. Marketers may need to adjust their product mix. In this case, they would be more likely to succeed with hair care products in an Asian market than with hair colouring products.

It Is Popular in Australia and New Zealand for Women