Although there are many versions of the basic communication model, the basic ideas of '____________', 'message', '____________' and 'feedback' remain constant.

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explain promotion (marketing communication) and its role in the marketing mix. Many researchers have analysed communication processes, building on the basic communication model, examining different aspects of the process and applying it to different situations, from interpersonal communication to mass communication. Nevertheless, the basic ideas of 'sender', 'message', 'receiver' and 'feedback' remain constant.

Although There Are Many Versions of the Basic Communication Model