Integrated Marketing Communications (IMC) Is the Term Given to the Coordination

Integrated marketing communications (IMC) is the term given to the coordination of promotional efforts to maximise the communication effect. Its primary goal is:

A) creating and maintaining relationships between the marketing organisation and its stakeholders.
B) to reach a lot of people at a relatively low cost per person.
C) to consistently send the most effective possible message to the target market.
D) offer extra value to resellers, salespeople and consumers in a bid to increase sales.