Jack draws up a model of communication for the advertising campaign he is working on in his role as marketing manager for Mitsubishi Motors Australia. A typical communication model would not include:

Question

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explain promotion (marketing communication) and its role in the marketing mix. In a typical communication model, a message is encoded and sent by a sender or source, via a message channel or medium, to a receiver or target audience, who decodes the message and responds with feedback. 'Noise' is anything disrupting the effectiveness of the communication process.

Jack Draws Up a Model of Communication for the Advertising