Which of the Following Statements Is Incorrect

Which of the following statements is incorrect?

A) Advertising is the transmission of paid messages about an organisation, brand or product to a mass audience.
B) Advertising is ly expensive, but offers the potential advantage that it is possible to reach a large number of people at a relatively low cost per person.
C) Choosing appropriate media makes it possible to aim advertising at potential target markets
D) The choice of media in which to advertise can positively or negatively impact on a brand's image.
E) Advertising enables personalisation of the marketing message.