Tiffany & Co. promote their products via select channels, such as their owned social media channels, brochures, events and select fashion magazines. They do not distribute their products through other retailers and wholesalers. Consumers actively seek out their products.This is an example of a:

Question

Quizplus · Accepted Answer

understand the integrated marketing communications approach to marketing promotion and the major elements of the promotion mix. A pull policy is an approach in which the producer promotes its product to consumers, usually through advertising and sales promotion, which then generates demand upward through the marketing distribution channel.