When QLD tourism launched its 'best job in the world' campaign, it received worldwide news media coverage. This unpaid media exposure outcome is an example of:
A) advertising.
B) philanthropy.
C) publicity.
D) public relations.
Correct Answer:
Verified
Q23: Which sub-type of advertising media can be
Q24: Allure magazine hosts an annual "best in
Q25: An organisation advertising that it has friendly
Q26: For each of the advertising campaigns that
Q27: Subliminal advertising is:
A) illegal.
B) a technique that
Q29: A public relations campaign could potentially be
Q30: Which of the following statements is incorrect?
A)
Q31: For an organisation to effectively manage potential
Q32: A public relations professional would most likely
Q33: Which of the following is not an
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