A public relations campaign could potentially be used by an organisation for which of the following reasons?

Question

Quizplus · Accepted Answer

outline the role of public relations in promotion. Public relations involve promotional efforts designed to build and sustain relationships between an organisation and its stakeholders. Public relations uses written materials, sponsorships, giveaway, good deeds and other methods to generate positive publicity and goodwill for the organisation. It is also used reactively to counter negative publicity or as part of crisis management.

A Public Relations Campaign Could Potentially Be Used by an Organisation