For each of the advertising campaigns that Holden runs to promote their cars, they carefully consider the reach and frequency that the campaign can potentially achieve. When the campaign concludes, they conduct market research to measure the actual reach and frequency that was achieved. The marketing team at Holden understand that:

Question

Quizplus · Accepted Answer

describe different types of advertising and the steps in creating an advertising campaign. Reach measures what proportion of the target audience is exposed to the advertisement at least once, while frequency measures how many times each member of the target market is exposed to the advertisement. Both should be considered in terms of each media option as well as the combination of media chosen.

For Each of the Advertising Campaigns That Holden Runs to Promote