Two of the most important considerations in choosing media are ____________ and frequency, which respectively measuring the proportion of the target audience exposed to the advertisement at least once, and how many times each target market member is exposed to the advertisement.

Question

Quizplus · Accepted Answer

describe different types of advertising and the steps in creating an advertising campaign. Reach measures what proportion of the target audience is exposed to the advertisement at least once. Frequency measures how many times each target market member is exposed to the advertisement. Reach and frequency should be considered in terms of each media option as well as the combination of media chosen.

Two of the Most Important Considerations in Choosing Media Are