In creating the message strategy, the creation of the main message or issue to be presented in the advertising campaign is intimately linked to knowledge of the ____________ and to the specific objectives of the advertising campaign.

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describe different types of advertising and the steps in creating an advertising campaign. In creating the message strategy, the creation of the main message or issue to be presented in the advertising campaign is intimately linked to knowledge of the target market and to the specific objectives of the advertising campaign.

In Creating the Message Strategy, the Creation of the Main