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According to the INPLCF Personal Selling Model, When Should a Salesperson

Question 42

Multiple Choice

According to the INPLCF personal selling model, when should a salesperson highlight comparative and competitive product advantages?


A) During the information phase.
B) During the needs phase.
C) During the product phase.
D) During the leverage phase.
E) During the close phase.

Correct Answer:

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