A model of personal selling generally includes: information, ____________, product, leverage, commitment/close, and follow-up.

Question

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understand the nature of personal selling. Many marketing organisations use a sales model to manage the personal selling process. There are many differing models, including INPLCF, which stands for Information, Needs, Product, Leverage, Commitment/close, Follow-up.

A Model of Personal Selling Generally Includes: Information, ____________, Product