Recently a company sent a staff member to a cricket test match with a life-size cardboard cut-out of former cricketer Shane Warne wearing a branded t-shirt and big hand. This form of marketing is an example of:

Question

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discuss a range of marketing communication options additional to the traditional promotion mix. Ambush marketing is the presentation of marketing messages at an event that is sponsored by an unrelated business or even a competitor.

Recently a Company Sent a Staff Member to a Cricket