Which of the following best describes the concept of guerrilla marketing?
A) The use of marketing strategies to quell political conflicts.
B) An aggressive and unconventional marketing approach that catches its target market unawares.
C) Any large-scale marketing initiative launched by multinational companies.
D) A media promotion tool that strategically omits the brand name of a competing product on camera for legal reasons.
E) None of the options listed.
Correct Answer:
Verified
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A)
Q48: Ambush marketing is:
A) an internet marketing tool.
B)
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A)
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