The Amazon "Alexa lost her voice" and Tourism Australia's "Dundee Sequel"
Could be best described as examples of:

Question

Quizplus · Accepted Answer

discuss a range of marketing communication options additional to the traditional promotion mix. Viral marketing is the use of electronic social networks to spread a marketing message. Viral campaigns can reach millions in a short period of time. The 'Best Job in the World' campaign is an example, as is the successful web-based campaign of Carlton Draught's 'big ad'.

The Amazon "Alexa Lost Her Voice" and Tourism Australia's "Dundee