Which of the following statements is correct?

Question

Quizplus · Accepted Answer

explain key aspects of product management and positioning through the product life cycle. While a product category as a whole may be in the growth or maturity phases of its life cycle, particular brands within the product category may be in the introductory or decline phases. This is most easily seen in relation to products subject to fashion, such as clothes. For some organisations, there may be the need to change an aspect of the marketing mix to reposition themselves in the market. This may be to stay relevant to the changing needs of customers, or in reaction to changes by a competitor. An organisation can physically change a product, its design, packaging or add-on services, and its price, distribution or promotional packages, in order to reposition it in the eyes of customers.

Which of the Following Statements Is Correct