Which of the following statements is false?
A) Successful marketing depends on gaining access to all members of the buying centre.
B) Influencers are those in the buying centre who are responsible for formally evaluating the purchase options.
C) Gatekeepers are often very powerful in business buying decision because they control information.
D) An individual in a buying centre may undertake multiple buying centre roles.
E) None of the options listed.
Correct Answer:
Verified
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