McDonalds often launches unique, local products on menus around the world. For example in India they have the Chicken Maharaja Mac which is the localised version of the traditional beef Big Mac. This is an example of a/an:
A) cultural influence.
B) social influence.
C) individual influence.
D) none of the options listed.
E) A and C.

Question

Quizplus · Accepted Answer

understand the major group factors that influence consumer behaviour. Beliefs may be based on objective knowledge, opinions or faith. This instinct for consistency will often lead consumers to reject new ideas that are not consistent with their existing beliefs or attitudes. In India, cows are sacred and therefore not consumed by majority of the population.

McDonalds Often Launches Unique, Local Products on Menus Around the World