An individual is exposed to a potentially limitless array of stimuli via their senses. The tendency to actively seek out messages that are pleasant and agreeable is known as:
A) selective distortion.
B) selective exposure.
C) selective attention.
D) selective retention.

Question

Quizplus · Accepted Answer

analyse the major individual factors that influence consumer behaviour. Selective exposure is the tendency to actively seek out messages that are pleasant and agreeable and to avoid messages that are threatening or disagreeable. Consumers may, for example, actively shut out messages from political parties with which the individual disagrees.

An Individual Is Exposed to a Potentially Limitless Array of Stimuli