Demographic characteristics are often the best indicators of consumer behaviour. They are also easy to measure and define. Whilst doing some market research into your customer base, the demographic characteristics you ask about include:
A) lifestyle, age, and personality.
B) age, education level, and income.
C) personality, income, and age.
D) income, age, and lifestyle.
E) None of the options listed.

Question

Quizplus · Accepted Answer

analyse the major individual factors that influence consumer behaviour. Demographic factors describe the general make-up of the population in terms of existing objective, measurable characteristics that are either assumed or demonstrated to be related to the purchase or consumption of products. Demographic characteristics include age, education and income.

Demographic Characteristics Are Often the Best Indicators of Consumer Behaviour