Which of the following statements is incorrect?
A) Perception is subjective.
B) Perception can be particular to an individual.
C) Perception is objective.
D) Perception can be selective.
E) None of the options listed.

Question

Quizplus · Accepted Answer

analyse the major individual factors that influence consumer behaviour. Perception is the psychological process that filters, organises and attributes meaning to external stimuli. An individual is exposed to a potentially limitless array of stimuli via their senses - sight, hearing, touch, taste and smell. The first stage of the process of perception - filtering - enables the individual to deal with only those inputs that are relevant to their particular needs and circumstances. As such, perception is selective - not objective.

Which of the Following Statements Is Incorrect