Which element/s of a person's attitude should a marketing campaign attempt to positively influence?
A) The cognitive component.
B) The affective component.
C) The behavioural component.
D) None of the options listed.
E) Options a, b and c.

Question

Quizplus · Accepted Answer

analyse the major individual factors that influence consumer behaviour. The three components that make up an attitude are: (1) the cognitive component, which comprises the person's awareness of and knowledge about the object or issue; (2) the affective component, which refers to feelings towards the object or issue; and (3) the behavioural component, which reflects the individual's actions or intentions towards the object or issue. It is important that marketing campaigns address all three components of attitudes in a strong and positive way.

Which Element/s of a Person's Attitude Should a Marketing Campaign