The consumer decision making process is defined as the process of ________ recognition, information search, evaluation of ________, and ________ and post-purchase evaluation that are common to most consumer buying decisions.
A) need/want, options, purchase
B) problem, opinions, purchase
C) need/want, opinions, analytical
D) problem, options, post-purchase

Question

Quizplus · Accepted Answer

explain the general steps in the consumer decision-making process. The consumer decision making process is defined as the process of need/want recognition, information search, evaluation of options, purchase and post-purchase evaluation that are common to most consumer buying decisions.

The Consumer Decision Making Process Is Defined as the Process