Which of the following purchase situations would most likely be described as high involvement in terms of consumer decision-making?
A) Weekly supermarket shopping.
B) The purchase of familiar products.
C) Infrequently purchased, more expensive products.
D) Both a and b.
E) None of the options listed.

Question

Quizplus · Accepted Answer

explain the general steps in the consumer decision-making process. Extended decision making is typical for high-involvement products, which are usually those that are highly priced and infrequently purchased. Examples include cars, home prestige furniture and decoration, holidays, home entertainment systems, new information technology, mortgages and investment products.

Which of the Following Purchase Situations Would Most Likely Be