On a continuum, which of the following would best describe potential consumer decision-making behaviour?
A) Habitual, limited, extended.
B) Limited, habitual, extended.
C) Limited, extended, habitual.
D) Habitual, extended, limited.
E) None of the options listed.

Question

Quizplus · Accepted Answer

explain the general steps in the consumer decision-making process. Consumer decisions can be categorised along a continuum from habitual at one end to extended decision-making behaviours at the other. Habitual decision making involves little engagement with the purchase. Typically, the consumer minimises search and shopping efforts for purchases that are routine and habitual; for example, many supermarket and convenience store purchases. Limited decision making involves seeking limited information to evaluate options for infrequent purchases within familiar product categories such as clothing, books, music, inexpensive appliances and restaurants. Finally, extended decision making involves full engagement with the purchase decision in a protracted, deliberate and detailed way.

On a Continuum, Which of the Following Would Best Describe