Which of the following statements is incorrect?
A) Marketers can use means such as advertising, personal selling or product packaging in an attempt to stimulate a consumer's recognition of a need or want.
B) The consumer decision-making process ends with the consumer's purchase of the product.
C) A consumer may use external sources in their information search to solve a problem.
D) The criteria that consumers may use to evaluate a product can vary from consumer to consumer.
E) None of the above statements is incorrect.

Question

Quizplus · Accepted Answer

explain the general steps in the consumer decision-making process. It is a common mistake for marketers to assume that the consumer decision-making process ends with the purchase. This is rarely the case for the consumer. After the purchase, the buyer continues to evaluate their purchase decision. In fact, once the purchase is made, the consumer is in a much better position to evaluate their choice. They continue to assess whether the product matched their expectations. This stage of the consumer decision-making process is called post-purchase evaluation.

Which of the Following Statements Is Incorrect