Compared to habitual decision-making, limited decision-making by a consumer will generally involve:
A) less frequently purchased products.
B) lower priced products.
C) less evaluation of options.
D) both a and c.
E) None of the options listed.

Question

Quizplus · Accepted Answer

explain the general steps in the consumer decision-making process. Limited decision making involves seeking limited information to evaluate options for infrequent purchases within familiar product categories such as clothing, books, music, inexpensive appliances and restaurants.

Compared to Habitual Decision-Making, Limited Decision-Making by a Consumer Will