At retailers like Cotton On, and in many supermarkets like Coles and Woolworths, there are small items placed near the checkout. These could include items such as magazines, reusable bags, water and confectionary. This is used to encourage purchasing of items that consumers may not need, or realise they need. This is an example of:
A) impulse purchasing.
B) habitual purchasing.
C) limited purchasing.
D) none of the above.

Question

Quizplus · Accepted Answer

explain the general steps in the consumer decision-making process. Impulse purchases are made with very little involvement and, arguably, no planning or even forethought. In such instances, the purchase decision is taken before the buyer has even recognised a need.

At Retailers Like Cotton On, and in Many Supermarkets Like