Which of the following describes the order of the stages in the typical consumer decision-making process?
A) Advertising, need/want recognition, evaluation of options, purchase, post-purchase evaluation.
B) Need/want recognition, information search, evaluation of options, purchase, post-purchase evaluation.
C) Information search, need/want recognition, evaluation of options, purchase, post-purchase evaluation.
D) Evaluation of options, need/want recognition, purchase, post-purchase evaluation.
E) Information search, evaluation of options, need/want recognition, purchase, post-purchase evaluation.

Question

Quizplus · Accepted Answer

explain the general steps in the consumer decision-making process. The consumer decision-making process involves the stages of problem recognition, information search, evaluation of alternatives, purchase and post-purchase evaluation that are common to most consumer buying decisions (see figure 4.4).

Which of the Following Describes the Order of the Stages