Which of the following could potentially be classified as a patronage motive for consumers to shop at a supermarket?
A) Location.
B) Convenience.
C) Lowest prices.
D) Social experience.
E) All of the options listed.

Question

Quizplus · Accepted Answer

analyse the major individual factors that influence consumer behaviour. Patronage motives are motives that are of immediate interest and importance to marketers, as they can explain the reasons for some key consumer behaviours - such as choosing to buy a particular product, choosing to buy a particular brand, being willing to pay a particular price, and preferring to shop through particular outlets. For example, the marketers employed by a supermarket will seek to understand who from among their customers are motivated by location; who are shopping for the lowest price; and who are motivated by convenience, the weekly shopping ritual or an enjoyable social experience.

Which of the Following Could Potentially Be Classified as a Patronage