Which of the following statements is incorrect?
A) Classical conditioning is a cognitive learning theory.
B) Classical conditioning describes learning in which behaviour that results in a pleasant experience is likely to be repeated.
C) For classical conditioning to be effective, long term repetition of a consistent, simple message is necessary.
D) Classical conditioning is most relevant for low-involvement purchases.
E) None of the options listed statements is incorrect.

Question

Quizplus · Accepted Answer

analyse the major individual factors that influence consumer behaviour. Classical conditioning describes learning in which behaviour that results in a pleasant experience is likely to be repeated. Classical conditioning is a behavioural learning theory because it stresses the role of experience and the repetition of behaviour.

Which of the Following Statements Is Incorrect