You go to the supermarket and buy a loaf of bread. It is the same bread that you 'always' buy and your decision is classed as low involvement. Your decision making behaviour can be defined as:
A) frequent decision making.
B) extended decision making.
C) limited decision making.
D) habitual decision making.

Question

Quizplus · Accepted Answer

explain the general steps in the consumer decision-making process. Habitual decision making involves little involvement with the purchase. Typically, the consumer minimises search and shopping efforts for purchases that are routine and habitual; for example, many supermarket and convenience store purchases.

You Go to the Supermarket and Buy a Loaf of Bread