Which of the following statements is correct?
A) Cognitive learning theories are more relevant to simple consumer problem solving situations.
B) Cognitive learning theories are more relevant to high-involvement purchasing decisions.
C) Cognitive learning theories describe learning in which behaviour that results in a pleasant experience is likely to be repeated.
D) Classical conditioning is an example of a cognitive learning theory.
E) None of the options listed.

Question

Quizplus · Accepted Answer

analyse the major individual factors that influence consumer behaviour. Cognitive learning theories describe learning that takes place through rational problem solving, which emphasises the acquisition and processing of new information. As such, cognitive learning theories are generally more relevant in the case of complex problems for which the consumer needs to develop a rational solution. Cognitive learning is generally more relevant in high involvement purchasing decisions, which are typically for high-cost, important and infrequent purchases. Such purchases involve significant levels of risk in the event of making a wrong decision.

Which of the Following Statements Is Correct