As an opinion leader within many of the groups you socialise with, marketers are keen for you to buy their products, believing that you will convince others to also buy their products. With regard to the diffusion of innovations theory; to which of the following groups would a marketer most prefer that you belong to?
A) Early adopter.
B) Early majority.
C) Late majority.
D) Laggard.
E) Growth.

Question

Quizplus · Accepted Answer

understand the major group factors that influence consumer behaviour. Because opinion leaders are influential for other members of a reference group, from a marketing perspective, the earlier they adopt a product, the better.

As an Opinion Leader Within Many of the Groups You