You share common attitudes, values and behaviours with a group of individuals which distinguishes the group from the broader culture in which you live. This is:
A) your long-term orientation.
B) multiculturalism.
C) a subculture.
D) a social class.

Question

Quizplus · Accepted Answer

understand the major group factors that influence consumer behaviour. A subculture is a group of individuals who differ on some dimensions from the culture in which they are immersed.

You Share Common Attitudes, Values and Behaviours with a Group