Family decision making roles are classified into four types. When a product is purchased by a husband and wife acting jointly, this is known as a(n):
A) wife-dominant decision.
B) husband-dominant decision.
C) autonomic decision.
D) syncratic decision.

Question

Quizplus · Accepted Answer

understand the major group factors that influence consumer behaviour. Syncratic decisions: Some products are purchased by a husband and wife acting jointly. Typically such decisions would be the major household purchasing decisions such as purchasing a home and mortgage, a holiday, entertainment product or other significant investment.

Family Decision Making Roles Are Classified into Four Types