On Hofstede's dimension of culture scale, which country or countries below is most likely to have the highest score for being 'individualistic'?
A) United States.
B) Australia.
C) New Zealand.
D) Malaysia.
E) United Kingdom.

Question

Quizplus · Accepted Answer

understand the major group factors that influence consumer behaviour. Individualism is the extent to which people focus on their own goals over those of the group. Western societies are generally 'individualistic', whereas Asian societies are more 'collectivist'.

On Hofstede's Dimension of Culture Scale, Which Country or Countries