Which country or countries below would score lower than Australia or New Zealand on Hofstede's 'individualism' dimension of culture?
A) India.
B) Thailand.
C) United States.
D) Both a and b.
E) None of the options listed.

Question

Quizplus · Accepted Answer

understand the major group factors that influence consumer behaviour. Individualism is the extent to which people focus on their own goals over those of the group. Western societies are generally 'individualistic', whereas Asian societies are more 'collectivist'.

Which Country or Countries Below Would Score Lower Than Australia