Culture, family and social class are all examples of which broad influence on consumer behaviour?
A) Situational.
B) Individual.
C) Group.
D) Psychological.
E) Motivational.

Question

Quizplus · Accepted Answer

explain why marketers require a thorough understanding of consumer behaviour and its major influences. People's purchasing decisions are profoundly affected by group factors. Group influences comprise social factors (the influence of other people) and cultural factors (the influence of the values, beliefs and customs of the person's community).

Culture, Family and Social Class Are All Examples of Which