Community initiatives such as think! (WACFL), and rural localised groups such as Men's Shed provide support and services targeted towards men between the ages of 25-54 y.o, as they are identified as groups lacking targeted support services. The development of these services is an example of what type of influence:
A) situational
B) group
C) demographic
D) cultural
E) social

Question

Quizplus · Accepted Answer

explain why marketers require a thorough understanding of consumer behaviour and its major influences. In a strict sense, demographic characteristics do not cause shopping or choice behaviour (since the individual will always have free will and choices), but rather they vary systematically and predictably with the observed behaviour.

Community Initiatives Such as Think! (WACFL), and Rural Localised Groups