As a situational influence, the concept of 'time' refers to:
A) the average time consumers take to make a purchase decision.
B) the time available for a purchase decision.
C) the time it takes to make a purchase decision.
D) the number of times a purchase decision is made.

Question

Quizplus · Accepted Answer

explain why marketers require a thorough understanding of consumer behaviour and its major influences. Time: the time available for a purchase decision (e.g. a person who has left all of their Christmas shopping until Christmas Eve may not have the time to contemplate many options).

As a Situational Influence, the Concept of 'Time' Refers To